Lead forms that send every lead where you work

Capture leads with Pipeback forms on your site or in a popup, and send each one to Attio, Slack, Google Sheets or any webhook.

Join with GoogleCreate a free form

No credit card. Unlimited forms and submissions on Free.

From visitor to lead in your tools

Embed a form on your site or open it in a popup, then send each new lead to your CRM, your team chat or any URL. Ask what you need to qualify a lead, then route it the moment it arrives.

  • Embeds and popups
  • Integrations
  • Signed webhooks
  • Hidden fields

Open it where visitors already are

Show the form in a popup on a click, after some time, on scroll or on exit intent, or embed it in the page itself. Copy the code from the Share tab.

Every lead to your own systems

A webhook posts each lead as JSON to your endpoint, signed with HMAC-SHA256 and retried after a failure. The delivery log shows every attempt.

Why teams capture leads with Pipeback

A form on your site, and the lead already in your tools.

  • No copy and paste

    Each new lead lands in your CRM or sheet on its own.

  • Requests you can verify

    Check each webhook's signature before you trust it.

  • On your own domain

    On Pro, publish forms on a domain you own, with automatic HTTPS.

Lead form questions, answered

Is Pipeback free for lead forms?

Yes. Free has unlimited forms and submissions under fair use, with no time limit and no credit card. Pro adds your own domain, members and branding removal for $25 a month per workspace.

Can I track where a lead came from?

Yes. Hidden fields read values from the form's link, such as utm_source or utm_campaign, and save them with the submission.

Which CRMs can I send leads to?

Attio directly, matched by a unique field like email so a repeat lead never becomes a duplicate. For other CRMs, use a webhook or connect Zapier, Make or n8n.

Is there a lead form template?

Yes. The Lead generation template asks for the name, work email, company and size, and keeps utm_source and utm_campaign as hidden fields.

Related use cases

Event registrationTake sign-ups, cap the seats and close registration on the date you choose.QuizzesScore every answer with calculated fields and show each person their result.SurveysAsk every question type, skip what does not apply and read each answer as a chart.

Your next form is a few keystrokes away

Create an account and publish your first form today.

Join with GoogleCreate a free form

No credit card. Unlimited forms and submissions on Free.